As an instructor of Graphic Design and Illustration at Pratt Institute and Skidmore CCI, and one of the industry's most in-demand advertising illustrators, Echo Chernik has designed this book not only as a collection of previously uncompiled illustrations, but also as a conduit for dispensing years of accumulated knowledge and advice to fledgling and hopeful young illustrators. Through a stunning visual tour of published works, Echo divulges hints and tips on how to navigate the business. She also shares often humourous stories about working on individual projects.